Co-creation as choreography

نویسندگان

چکیده

Purpose This study aims to propose a novel concept of choreography as way understanding co-creation value and thus develops the spatial analytical dimensions theorising. Design/methodology/approach conceptual paper contemplates meanings possibilities leveraging theoretical underpinnings co-creation, from viewpoint value-in-experience. Findings The opens up read knowledge movement. It enables elaborate on both phenomenological non-representational aspects processes. Conceptualising through such lens, where knowing is seen an on-going, spatio-temporal affective process formed in movement, posits opportunities further understand practices experiences. Choreography gives access kinaesthetic nature gained different contexts can, turn, be mobilised others. Originality/value Only few studies have conceptualised relation phenomenon. Notably, this connects with mobilities constructs view creation.

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ژورنال

عنوان ژورنال: Qualitative Market Research: An International Journal

سال: 2022

ISSN: ['1758-7646', '1352-2752']

DOI: https://doi.org/10.1108/qmr-01-2022-0018