Co-creation as choreography

Purpose This study aims to propose a novel concept of choreography as way understanding co-creation value and thus develops the spatial analytical dimensions theorising. Design/methodology/approach conceptual paper contemplates meanings possibilities leveraging theoretical underpinnings co-creation, from viewpoint value-in-experience. Findings The opens up read knowledge movement. It enables elaborate on both phenomenological non-representational aspects processes. Conceptualising through such lens, where knowing is seen an on-going, spatio-temporal affective process formed in movement, posits opportunities further understand practices experiences. Choreography gives access kinaesthetic nature gained different contexts can, turn, be mobilised others. Originality/value Only few studies have conceptualised relation phenomenon. Notably, this connects with mobilities constructs view creation.